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Human Kind / Leo Burnett
Human Kind é o título de um vídeo produzido pela Leo Burnett para explicar a evolução da comunicação e a importância que o consumidor / target / público-alvo adquiriu.
O vídeo mostra as seguintes etapas, ou como eles chamam no vídeo ERAS:
Primeira Era = era do foco no produto onde simplesmente falar do produto e seus atributos eram suficientes para gerar interesse, vendas, curiosidade e outras emoções dos clientes.
Segunda Era = era cujo foco era ressaltar os atributos, o famoso “valor agregado do produto”, para ressaltar, destacar e diferenciar seu produto dos demais concorrentes.
Terceira Era = era onde as histórias / idéias apresentadas faziam o consumidor viajar, se identificar e ter vontade de conhecer o produto e/ou se relacionar com a marca.
Era Atual = era onde o consumidor inverteu o papel, ou seja, ele cobra que as marcas e os produtos sejam como ele, pensem como ele, etc… Hoje não basta apenas fazer um comercial, você deve perguntar ao consumidor como seria o comercial e/oou qual comercial tem mais a cara dele… isso é a nova era, é a era onde o consumidor tem o poder!
Na Era Atual a idéia junto da interatividade e das ações (acts) são o que farão com que o consumidor interaja com sua marca, consuma seu produto ou serviço.
Pense nisso… e veja mais clicando AQUI
Abraços e bom entretenimento,
Lucas Nunes.
03/10/2008 14:57:00 - Postado por Lucas Nunes
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